Every week there's a new "must-have" platform, "AI agent," or "secret funnel system." And somehow, your marketing stack now has more tabs than results.
I build marketing systems that think fast, feel human, and actually move the damn needle.
You don't need another dashboard. You need direction.
Hey, I get it.
You're juggling launches, platforms, and people — while AI evolves faster than your team's SOPs.
Every week there's a new "must-have" tool, "agentic workflow," or "growth secret" some guy on YouTube swears will change your life.
Meanwhile, your to-do list looks like a software graveyard.
You're not behind. You're just buried — under noise, numbers, and nonsense.
You built your business on guts and grit. But now the game feels… rigged.
Everyone's shouting "more."
You just want better.
That's why I created Digital Gardening — a method to grow your brand like an ecosystem, not a hamster wheel.
Because growth should feel good.
Less burnout.
More bandwidth.
Less funnel fatigue.
More creative flow.
This isn't another "system.” It's a sanity strategy.
AAfter 16 years of launches, 11 years at the front lines of AI, and thousands of tests, here's what I learned:
Growth isn't a sprint. It's an ecosystem.
One that feeds itself when it's healthy — and eats itself when it's not.
Soil: Audience + Story
Everything starts underground. If your audience doesn't feel seen, nothing grows.
We find their real language, real frustrations, and what truly moves them. Your story is the seed — plant it in rich soil and it flourishes.
Build foundations that feed your message — not just your metrics.
Rain: AI + Automation
AI empowers your team, freeing them from grunt work — not replacing them.
With over a decade in AI workflows (from basic automation to agentic systems), the magic is in strategic application. AI handles drafting, data, and patterns, so your humans focus on connecting, creating, and deciding.
When Rain falls right, the garden flourishes.
Roots: Systems + Team
Roots are your systems, SOPs, and people — the living infrastructure that sustains growth.
We document, delegate, and distribute power, replacing guesswork with clarity. Build a "seed bank" so insights and processes endure.
I don’t believe in “spray and pray.” That’s how you kill a good brand before it ever blooms. What you see below comes from the Digital Gardening Method — designing systems that grow roots, not weeds. Real connection. Real results. No gimmicks. Unlike typical campaigns focused on short-term spikes, these achievements reflect deep strategic thinking, leveraging AI not to replace human insight, but to accelerate it. Every success I led below is proof that when you build with Soil (Audience + Story), Rain (AI + Automation), and Roots (Systems + Team), you scale impact without sacrificing integrity or burning out your team.
Time to Rise (2025): 1M registrations in 30 days. CAC down 30%. Brand affinity up across every channel. Built and scaled a high-velocity campaign ecosystem that converted at speed without burnout.
Time to Rise (2024): $3M in ad spend. $1M in upsells. One unified system that transformed a challenge launch into a movement. From funnel chaos to full-scale creative orchestration — tested, tuned, and scaled daily.
Business Mastery & Date with Destiny events (2023-2025): Orchestrated multi-brand creative direction across global events while maintaining message integrity, emotional resonance, and measurable ROI.
Real Dose Nutrition/Health Profit Summits/Dr. Steve Sisskind: Scaled from $7M → $22M by transforming a product-driven brand into a storytelling machine. New funnel architecture, conversion-driven content, and lifecycle campaigns that made health feel human again.
Gary Vaynerchuk/Jab Jab Right Hook Book Launch in UK: 1M+ organic impressions. Zero ad budget. One relentless content engine built on trust, timing, and creative virality.
Go! Go! Captain: Designed the Go! Go! Captain ecosystem to turn burnout into bandwidth. Built a fully automated content engine powered by human creativity + AI precision.